Entertainers can be good politicians if they treat the citizens as the audience, and treat their job like a live show, and work hard to make sure the audience likes them, asserts Sandeep Goyal.

The genesis of India's most-loved dish may go to canny cooks in the Mughal era, notes Sandeep Goyal.

From the pinnacle of Veer Zara's teary romance, the transition to Pathaan and Jawan must have entailed a lot of resetting, rewiring, and recalibration in the mind. But SRK has done it. And done it well, notes Sandeep Goyal.

Want to buy the Millionaire Speedy? Well, you probably can't, because it's MTO -- meaning 'made-to-order' and is specifically for extraordinarily special VIP LV clients, says Sandeep Goyal.

Neetu Yadav and Kirti Jangra teamed up to create an app that is possibly the platinum standard for apps targeted at Bharat.

Coke Studio Bharat needs to succeed -- because of its music, nothing else, asserts Sandeep Goyal.

How expensive was this 'picture of the century'?

You finally end up with an army of midgets led by midgets, notes Sandeep Goyal.

A little bird in the know of things tells me that Allu Arjun will most likely become the face of a global cola brand very soon. And he has jacked his brand endorsement price to an unheard of Rs 7.5 crore per day, leaving the likes of Virat Kohli and Ranveer Singh trailing by quite a margin, reveals Sandeep Goyal.

'Known for his innovative styles and perfumes, Issey Miyake built a global fashion brand, which included designing Steve Jobs' famous black turtle neck jumpers.'

The Hiroshima event is not just about the 10,000-odd lanterns that float down a river. It is about remembrance. It is about dignity. It is about respect. It is about love, observes Sandeep Goyal.

India added three unicorns per month in 2021 to nearly double the overall number to about 85 at last count. And there are many gazelles and cheetahs in the pipeline. All gunning to be unicorns (and then decacorns) soon thereafter, notes Sandeep Goyal.

He is not seeing what perhaps everyone else around him is seeing: An over-commercialised player who is really an under-performing batsman, observes Sandeep Goyal.

The film didn't offer the unfettered entertainment which everyone sought -- it was out-and-out a docu-drama, not a masala movie, notes Sandeep Goyal.

Is winning a glamour contest, a beauty parade, a bigger achievement than getting to run one of the world's best known luxury brands or the IMF? asks Sandeep Goyal.

Gastronomic tourism is the act of travelling for a taste of the place, in order to get a sense of the place.

Every brand and company in India too will soon need a metaverse strategy, notes Sandeep Goyal.

The tough part about coaching is that you have to trouble the comfortable, and comfort the troubled, observes Sandeep Goyal.

SRK's persona and brand power has been built over nearly 30 years of public acclaim and love. Brands perhaps believe that his troubles are transitory and that as a human brand he has long legs capable of striding over controversies, explains ad guru Sandeep Goyal.

What is the magic in the make-up of 007 that keeps us coming back again and again?asks Sandeep Goyal.